Incorporating Data Analytics as User Analysis Method

Nupoor Ranade, Gustav Verhulsdonck

Research output: Contribution to conferenceAbstractpeer-review

Abstract

Technical communicators in the workplace are tasked with maintaining digital assets like websites and social media platforms on behalf of their employers. While technical and professional communication (TPC) classrooms prepare students for participatory, user-centered research and design (see Johnson, 1997; Johnson, 1998; Spinuzzi, 2005; Tham, 2021; Zachry & Spyridakis, 2016, and many others), these preparations focus on developing new artifacts or completing major revisions. Less often addressed in TPC classrooms is the regular maintenance of digital artifacts with user metrics from data analytics tools. In the workplace, technical communicators are asked to interpret and use insights captured in data analytics tools to provide actionable, routine updates based on user behavior. Data analytics tools provide aggregated reports of user behavior on and around such digital properties. <br><br>This workshop invites participants to examine and try out user-centered instructional materials, developed through a 2021 CTPSC Research Grant, that empower TPC instructors to teach critical use of data analytics for user research and routine maintenance of digital assets. Our project positions data analytics as a critical digital literacy that TPC students need to study, understand, and practice in classroom settings as preparation for workplace experience. We consider using data analytics as problematic but necessary methods that TPC classrooms should cover.
Original languageEnglish
StatePublished - Oct 27 2022
EventCouncil for Programs in Technical and Scientific Communication (CPTSC) Conference 2022 - Colorado Springs
Duration: Oct 27 2022Oct 27 2022

Workshop

WorkshopCouncil for Programs in Technical and Scientific Communication (CPTSC) Conference 2022
Period10/27/2210/27/22

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