TY - JOUR
T1 - Institutional and/versus commercial media coverage
T2 - Representations of the University of California, Berkeley-Novartis agreement
AU - Rudy, Alan
AU - Eyck, Toby A.Ten
PY - 2006/7
Y1 - 2006/7
N2 - In 1998, a contract was signed between the University of California at Berkeley (UCB) and Novartis in which the latter agreed to give UCB's Department of Plant and Microbial Biology US$25 million over a five year period. This Agreement was the foundation for debates that split the university over issues related to corporate control of the university, the environmental and social consequences of biotechnology, intellectual property rights, and academic freedom. This paper investigates the ways in which the Agreement was presented within the public relations office of UCB and the popular press, as well as reactions to that coverage. Data were collected through archival and web-based searches and interviews with individuals connected to the Agreement.
AB - In 1998, a contract was signed between the University of California at Berkeley (UCB) and Novartis in which the latter agreed to give UCB's Department of Plant and Microbial Biology US$25 million over a five year period. This Agreement was the foundation for debates that split the university over issues related to corporate control of the university, the environmental and social consequences of biotechnology, intellectual property rights, and academic freedom. This paper investigates the ways in which the Agreement was presented within the public relations office of UCB and the popular press, as well as reactions to that coverage. Data were collected through archival and web-based searches and interviews with individuals connected to the Agreement.
UR - http://www.scopus.com/inward/record.url?scp=33744956698&partnerID=8YFLogxK
U2 - 10.1177/0963662506063795
DO - 10.1177/0963662506063795
M3 - Article
AN - SCOPUS:33744956698
VL - 15
SP - 343
EP - 358
JO - Public Understanding of Science
JF - Public Understanding of Science
SN - 0963-6625
IS - 3
ER -