Integrating social and traditional media in the client project

James Melton, Nancy Hicks

Research output: Contribution to journalArticlepeer-review

14 Scopus citations


Based on a client project assigned to students in two undergraduate business classes, this article argues that social media learning is best done in a context that mixes social media with more traditional kinds of media. Ideally, this approach will involve teams of students who are working on different aspects of a larger client project. This integrated setup has several benefits: It enhances the students' understanding of social media within a real context, it complements more traditional communication methods, and it reveals the communicative aspects of key business functions.

Original languageEnglish
Pages (from-to)494-504
Number of pages11
JournalBusiness Communication Quarterly
Issue number4
StatePublished - Dec 2011


  • client projects
  • pedagogy
  • social media


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