International Advertising Strategies in China

Research output: Contribution to journal › Article › peer-review

Abstract

Published by the Advertising Research Foundation

Original language	English
Journal	Journal of Advertising Research
Volume	39
Issue number	6
State	Published - Dec 1999

@article{5d7cd0df3cba403ba750636de1ad434c,

title = "International Advertising Strategies in China",

abstract = "Published by the Advertising Research Foundation",

author = "Jiafei Yin",

year = "1999",

month = dec,

language = "English",

volume = "39",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "Journal of Advertising Research",

number = "6",

}