Is Wikipedia a Reliable Tool for Marketing Educators and Students? A Surprising Heck Yes!: Best Paper Award

Jimmy Peltier (Editor), Deborah M Gray

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

BEST PAPER AWARD

Original language	English
Title of host publication	Is Wikipedia a Reliable Tool for Marketing Educators and Students? A Surprising Heck Yes!: Best Paper Award
Publisher	American Marketing Association
State	Published - Apr 2012

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title = "Is Wikipedia a Reliable Tool for Marketing Educators and Students? A Surprising Heck Yes!: Best Paper Award",

abstract = "BEST PAPER AWARD",

author = "Jimmy Peltier and Gray, {Deborah M}",

year = "2012",

month = apr,

language = "English",

booktitle = "Is Wikipedia a Reliable Tool for Marketing Educators and Students? A Surprising Heck Yes!: Best Paper Award",

publisher = "American Marketing Association",

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Is Wikipedia a Reliable Tool for Marketing Educators and Students? A Surprising Heck Yes!: Best Paper Award. American Marketing Association, 2012.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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