Is Wikipedia a Reliable Tool for Marketing Educators and Students? A Surprising Heck Yes!: Best Paper Award

Jimmy Peltier (Editor), Deborah M Gray

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

BEST PAPER AWARD
Original languageEnglish
Title of host publicationIs Wikipedia a Reliable Tool for Marketing Educators and Students? A Surprising Heck Yes!: Best Paper Award
PublisherAmerican Marketing Association
StatePublished - Apr 2012

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