It is time? Ending a long-term event

Tim Otteman, Patty Janes

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

This case study identifies strategies for ending long-term, cause-related events and provides techniques to manage loss of legacy and emotional attachment for participants. Participants from a 15-year charity golf event were studied before and after the final offering of the event. Questions included understanding why current and past participants decided to participate, the level of emotional attachment participants experienced with the event, and feelings regarding the termination of the event. Participants took part in the event because of the cause, to support the family organizing the tournament, and because of the event's quality. Golfers were emotionally connected to the event and over half were not emotionally ready for the event to end. They experienced feelings of sadness, relief for the event organizers, and were pleased the event ended while still strong. Participants indicated that event organizers managed the termination process effectively and that there was appropriate time for the event to conclude. Event organizers must determine the best time to end a long-term, annual event, and, when doing so, should take into careful consideration the emotional attachment participants may have to the event. Event organizers need to remember and reinforce the personal connections people have with events and the need for an outlet to express their feelings. This exploratory case study, with a small-scale, cause-related sports event, can begin a dialogue regarding community-based legacy events and the management of ending long-term, annual events.

Original languageEnglish
Pages (from-to)369-376
Number of pages8
JournalEvent Management
Volume18
Issue number3
DOIs
StatePublished - 2014

Keywords

  • Cause-related event
  • Emotional attachment
  • Ending an event
  • Golf fundraiser
  • Legacy event

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