Let’s Get Personal: Using SWOT and FAB as the Foundation to Develop Students’ Personal Brands

Hulda Black, Steven H. Dahlquist, Rebecca Dingus

Research output: Contribution to journal › Article › peer-review

Cite this

@article{afd74477511649b4aa73b711a0c48859,

title = "Let{\textquoteright}s Get Personal: Using SWOT and FAB as the Foundation to Develop Students{\textquoteright} Personal Brands",

author = "Hulda Black and Dahlquist, {Steven H.} and Rebecca Dingus",

year = "1800",

language = "English",

journal = "Marketing Education Review",

issn = "1052-8008",

publisher = "Marketing Education Review",

}