Abstract
This Townhall meeting seeks to identify the extent of the liability of localness concept. To that end, we will explore if the concept may be used in both micro and macro levels of analysis. Moreover, the concept has been targeted at explaining emergent market phenomena. There is a need to evaluate if the concept also "travels" to developed markets.
| Original language | English |
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| State | Published - Jun 28 2016 |
| Event | Academy of International Business - New Orleans, LA Duration: Jun 28 2016 → Jun 28 2016 |
Other
| Other | Academy of International Business |
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| Period | 06/28/16 → 06/28/16 |