Liability of Localness (Townhall)

Luis Antonio Perez-Batres

Research output: Contribution to conferencePoster


This Townhall meeting seeks to identify the extent of the liability of localness concept. To that end, we will explore if the concept may be used in both micro and macro levels of analysis. Moreover, the concept has been targeted at explaining emergent market phenomena. There is a need to evaluate if the concept also "travels" to developed markets.
Original languageEnglish
StatePublished - Jun 28 2016
EventAcademy of International Business - New Orleans, LA
Duration: Jun 28 2016Jun 28 2016


OtherAcademy of International Business


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