Abstract
Templestay has transformed the perception and traditional role of Buddhist monasteries into a hybrid form of leisure and recreational dwelling that transcends religious boundaries. We identify four domains of motivational variables including learning, selfgrowth, being with nature, and relaxation. Based on data from 299 international participants in Templestay, empirical tests of the hypotheses revealed that motivational domains such as self-growth, nature, and learning exhibited significant differences based on the various socio-demographic backgrounds of international participants. Strategies are suggested for crafting Templestay as a cultural and monastic experience as well as segmenting and targeting international participants based on their needs.
Original language | English |
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Pages (from-to) | 39-55 |
Number of pages | 17 |
Journal | International Journal of Religious Tourism and Pilgrimage |
Volume | 5 |
Issue number | 1 |
State | Published - 2017 |
Keywords
- Religious tourism
- Religious tourism motivation
- Temple stay programs
- Templestay