TY - JOUR
T1 - Living Like A Monk: Motivations and Experiences of International Participants in Templestay
AU - Chun, Byunggil
AU - Spralls III, Samuel A
AU - Roh, Yae Sock
PY - 2017/4/25
Y1 - 2017/4/25
N2 - Templestay has transformed the perception and traditional role of Buddhist monasteries into a hybrid form of leisure and recreational dwelling that transcends religious boundaries. We identify four domains of motivational variables including learning, self-growth, being with nature, and relaxation. Based on data from 299 international participants in Templestay, empirical tests of the hypotheses revealed that motivational domains such as self-growth, nature, and learning exhibited significant differences based on the various socio-demographic backgrounds of international participants. Strategies are suggested for crafting Templestay as a cultural and monastic experience as well as segmenting and targeting international participants based on their needs.
AB - Templestay has transformed the perception and traditional role of Buddhist monasteries into a hybrid form of leisure and recreational dwelling that transcends religious boundaries. We identify four domains of motivational variables including learning, self-growth, being with nature, and relaxation. Based on data from 299 international participants in Templestay, empirical tests of the hypotheses revealed that motivational domains such as self-growth, nature, and learning exhibited significant differences based on the various socio-demographic backgrounds of international participants. Strategies are suggested for crafting Templestay as a cultural and monastic experience as well as segmenting and targeting international participants based on their needs.
UR - http://arrow.dit.ie/ijrtp/
M3 - Article
VL - 5
SP - 39
EP - 55
JO - International Journal of Religious Tourism and Pilgrimage
JF - International Journal of Religious Tourism and Pilgrimage
SN - 2009-7379
IS - 1
ER -