MANAGING A GLOBAL RETAIL BRAND IN DIFFERENT MARKETS: META-ANALYSES OF CUSTOMER RESPONSES TO SERVICE ENCOUNTERS

Research output: Contribution to journal › Article › peer-review

Cite this

@article{64d34ac239ef4182beb41b2dfc35c605,

title = "MANAGING A GLOBAL RETAIL BRAND IN DIFFERENT MARKETS: META-ANALYSES OF CUSTOMER RESPONSES TO SERVICE ENCOUNTERS",

author = "Bolton, {Ruth N.} and Tarasi, {Crina Octavia}",

year = "1800",

language = "English",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Journal of Retailing",

}