Marketing Students Perceptions of Computer Usefulness: New Evidence

Hugh G. Daubek, J Holton Wilson, Richard L Divine

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationMarketing Students Perceptions of Computer Usefulness: New Evidence
PublisherSouthern Marketing Association
Pages259-263
StatePublished - Nov 1995

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