Math Anxiety and the Millennial Marketing Student

Riley Dugan, Concha Allen

Research output: Contribution to specialist publicationArticle


The article discusses the issue of math anxiety among marketing students. Topics covered include the highlights of a survey conducted at the Central Michigan University to determine how marketing students respond to quantitative work, the findings of another survey conducted at a large U.S. university to determine the differences on how accounting and finance students and marketing students view math, and tips on how to integrate math and statistics into the marketing curriculum.
Original languageEnglish
Specialist publicationMarketing News
StatePublished - Feb 2016


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