NAVIGATING NATIONAL CULTURES WITHIN THE CONDUCT OF INTERNATIONAL BUSINESS IN BELIZE, CENTRAL AMERICA

Deserie A. Avila, Michael J Pisani

Research output: Contribution to journalArticlepeer-review

Abstract

In this article, we seek to classify the national culture of Belize through the typologies offered by Geert Hofstede (1980) and Edward T. Hall (1960). The classification allows comparative use of existing cultural data for most other nations and world regions important in navigating cultural interactions in the conduct of international business. As nearly three-fourths of the Belizean economy relies on international trade, there is an essential need to successfully navigate the international environment. Utilizing a group of Belizean cultural experts, a Delphi study revealed the nature of Belizean national culture as a benchmark in navigating cultures. We conclude with cultural navigation recommendations for and with Belizeans engaged in international business activities.
Original languageEnglish
Pages (from-to)9-50
JournalRevista Economía y Administración
Volume13
Issue number1
StatePublished - Dec 2022

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