Need-Based Segmentation Analysis of University Career Services: Implications for Increasing Student Participation

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Abstract

This study employs a maximum difference scaling analysis in order to examine the career services needs of university students so that they become more engaged with and use available career services. Based on the results, four distinct need-based segments of students are identified. Suggested strategies are provided to meet the needs of each segment as a means of increasing the effectiveness and use of career development services on college campuses. Keywords: career service centers, higher education, need-based segments, Maximum difference scaling
Original languageEnglish
Pages (from-to)99-123
JournalResearch in Higher Education Journal
Volume3
Issue number1941-3432
StatePublished - Apr 2009

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