TY - JOUR
T1 - Need-Based Segmentation Analysis of University Career Services: Implications for Increasing Student Participation
AU - Garver, Michael Scott
AU - Divine, Richard L
AU - Spralls III, Samuel A
PY - 2009/4
Y1 - 2009/4
N2 - This study employs a maximum difference scaling analysis in order to examine the career services needs of university students so that they become more engaged with and use available career services. Based on the results, four distinct need-based segments of students are identified. Suggested strategies are provided to meet the needs of each segment as a means of increasing the effectiveness and use of career development services on college campuses.Keywords: career service centers, higher education, need-based segments, Maximum difference scaling
AB - This study employs a maximum difference scaling analysis in order to examine the career services needs of university students so that they become more engaged with and use available career services. Based on the results, four distinct need-based segments of students are identified. Suggested strategies are provided to meet the needs of each segment as a means of increasing the effectiveness and use of career development services on college campuses.Keywords: career service centers, higher education, need-based segments, Maximum difference scaling
UR - https://www.aabri.com
M3 - Article
SN - 1941-3432
VL - 3
SP - 99
EP - 123
JO - Research in Higher Education Journal
JF - Research in Higher Education Journal
IS - 1941-3432
ER -