Needs Assessment of University Leadership Programs: A Segmentation Approach

Michael Scott Garver, Richard L Divine, Samuel A Spralls III

Research output: Contribution to journalArticlepeer-review


Leadership programs are an extremely valuable experience for students, yet research suggests that some programs have difficulties in recruiting students. This study adresses this issue by employing maximum difference scaling analysis in order to determine the needs and preferences of university students with regard to joining university leadership programs and organizations. Based on the results, four distinct need-based segments of students are identified. Suggested strategies are provided to meet the needs of each segment as a means to increase the effectiveness and use of leadership programs on college campuses.
Original languageEnglish
Pages (from-to)20-35
JournalJournal of Leadership Studies
Issue number1
StatePublished - Apr 2010


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