Abstract
Leadership programs are an extremely valuable experience for students, yet research suggests that some programs have difficulties in recruiting students. This study adresses this issue by employing maximum difference scaling analysis in order to determine the needs and preferences of university students with regard to joining university leadership programs and organizations. Based on the results, four distinct need-based segments of students are identified. Suggested strategies are provided to meet the needs of each segment as a means to increase the effectiveness and use of leadership programs on college campuses.
| Original language | English |
|---|---|
| Pages (from-to) | 20-35 |
| Journal | Journal of Leadership Studies |
| Volume | 4 |
| Issue number | 1 |
| State | Published - Apr 2010 |