Organisational, technical and marketing antecedents for successful new product development

Roger J. Calantone, C. Anthony Di Benedetto, Richard Divine

Research output: Contribution to journalArticlepeer-review

54 Scopus citations

Abstract

Previous research in new product development has examined the role of organisational structure and marketing and technical skills and activities in encouraging successful innovation. This study examines the role played by organisational structure in supporting the marketing and technical/production activities in new product development, and direct and indirect effects of all of these antecedents on new product success. The goal of the study is to observe which factors lead to product success and to determine how they interconnect. Implications for new product management are provided in the concluding section.

Original languageEnglish
Pages (from-to)337-351
Number of pages15
JournalR&D Management
Volume23
Issue number4
DOIs
StatePublished - Oct 1993

Keywords

  • Key words: new product development, product innovation, organisational structure, marketing, production, product success.

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