Overexposure of a luxury brand: Coach Inc.’s distribution and image problem

Research output: Contribution to specialist publication › Educational Material

Original language	English
Specialist publication	SAGE Publications: SAGE Business Cases Originals
State	Published - 2019

Cite this

@misc{1a8455f2ade3451899bc0c74d8ac35d2,

title = "Overexposure of a luxury brand: Coach Inc.{\textquoteright}s distribution and image problem",

author = "Karen Robson and Matthew Wilson",

year = "2019",

language = "English",

journal = "SAGE Publications: SAGE Business Cases Originals",

publisher = "SAGE Publications: SAGE Business Cases Originals",

}