The use of a hard currency, such as the United States dollar, to purchase goods and services in foreign countries is a known practice. This paper examines the opposite, where the Mexican peso, traditionally a soft currency, is used to purchase goods and services in the United States. Three hundred retail firms were surveyed in the border region of Texas to ascertain whether or not they accepted pesos for payment. Almost 26% of the firms acknowledged that they do accept Mexican pesos. Included in this group were local, regional, and national businesses.