Personality Traits and Social Media Use in 20 Countries: How Personality Relates to Frequency of Social Media Use, Social Media News Use, and Social Media Use for Social Interaction

Homero Gil De Zuniga; Trevor Diehl; Brigitte Huber; James Liu

doi:10.1089/cyber.2017.0295

Personality Traits and Social Media Use in 20 Countries: How Personality Relates to Frequency of Social Media Use, Social Media News Use, and Social Media Use for Social Interaction

Homero Gil De Zuniga, Trevor Diehl, Brigitte Huber, James Liu

Broadcast & Cinematic Arts, School Of

Research output: Contribution to journal › Article › peer-review

78 Scopus citations

Abstract

This study examines the relationship between peoples' personality traits and social media uses with data from 20 societies (N = 21,314). A measure of the "Big Five" personality traits is tested on key social media dimensions: frequency of use, social interaction, and news consumption. Across diverse societies, findings suggest that while extraversion, agreeableness, and conscientiousness are all positive predictors of different types of social media use, emotional stability and openness are negatively related to them.

Original language	English
Pages (from-to)	540-552
Number of pages	13
Journal	Cyberpsychology, Behavior, and Social Networking
Volume	20
Issue number	9
DOIs	https://doi.org/10.1089/cyber.2017.0295
State	Published - Sep 1 2017

Keywords

Big Five
personality traits
social media for social interaction
social media news use
social media use

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10.1089/cyber.2017.0295

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Personality Traits and Social Media Use in 20 Countries: How Personality Relates to Frequency of Social Media Use, Social Media News Use, and Social Media Use for Social Interaction. / Gil De Zuniga, Homero; Diehl, Trevor; Huber, Brigitte et al.
In: Cyberpsychology, Behavior, and Social Networking, Vol. 20, No. 9, 01.09.2017, p. 540-552.

Research output: Contribution to journal › Article › peer-review

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Personality Traits and Social Media Use in 20 Countries: How Personality Relates to Frequency of Social Media Use, Social Media News Use, and Social Media Use for Social Interaction

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Keywords

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