TY - JOUR
T1 - Political persuasion on social media
T2 - A moderated moderation model of political discussion disagreement and civil reasoning
AU - Gil de Zúñiga, Homero
AU - Barnidge, Matthew
AU - Diehl, Trevor
N1 - Publisher Copyright:
© 2018, © 2018 Homero Gil de Zúñiga, Matthew Barnidge and Trevor Diehl. Published with license by Taylor & Francis.
PY - 2018/11/15
Y1 - 2018/11/15
N2 - Social media and news use arguably contribute to the prevalence of contentious politics because individuals may express dissent through their social networks as they consume news. This study seeks to test whether individuals might be more open to political persuasion in this context, especially if they are exposed to political disagreement or discuss politics in a civil manner. Relying on survey data from the UK, results based on a moderated moderation model show that (a) social media news use predicts political persuasion on social media (direct effects) and, (b) discussion disagreement and civil reasoning moderate this relationship in two-way and three-way interactions.
AB - Social media and news use arguably contribute to the prevalence of contentious politics because individuals may express dissent through their social networks as they consume news. This study seeks to test whether individuals might be more open to political persuasion in this context, especially if they are exposed to political disagreement or discuss politics in a civil manner. Relying on survey data from the UK, results based on a moderated moderation model show that (a) social media news use predicts political persuasion on social media (direct effects) and, (b) discussion disagreement and civil reasoning moderate this relationship in two-way and three-way interactions.
KW - Civil reasoning
KW - news use
KW - political disagreement
KW - political persuasion
UR - http://www.scopus.com/inward/record.url?scp=85057712134&partnerID=8YFLogxK
U2 - 10.1080/01972243.2018.1497743
DO - 10.1080/01972243.2018.1497743
M3 - Article
AN - SCOPUS:85057712134
SN - 0197-2243
VL - 34
SP - 302
EP - 315
JO - Information Society
JF - Information Society
IS - 5
ER -