Practitioners in Russia's provinces: Affectionate and unpredictable

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4 Scopus citations


Using in-depth interviews and focus groups with 34 Russian regional PR managers, this longitudinal study examines their perceptions of the specifics of provincial public relations. It appeared that the degree of economic development impacts public relations practices in Russian regions. Compared to donor-regions, public relations practitioners in recipient-regions more likely perceive PR as an artistic and spontaneous activity. Moreover, residents in recipient-regions still associate public relations with past electoral campaigns, while businesses see public relations as subordinated to advertising and marketing.

Original languageEnglish
Pages (from-to)454-457
Number of pages4
JournalPublic Relations Review
Issue number3
StatePublished - Sep 2012


  • Public relations
  • Russia
  • Russian regions


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