This paper uses a case study approach, analyzing the process of starting up a new FM radio station in Mt. Pleasant, MI, focusing on the programmatic decision-making that took place before the station went on-air. In April, 2010, WMHW, our student-run, CMU campus radio station, debuted a second FM signal on 101.1 FM. This station, dubbed Mountain 101: The Summit of Sound, originated as an HD-only signal. However, upon the purchase of an FM translator and quite a bit of legislative wrangling involving the FCC, the HD signal was rebroadcast on the FM dial, bringing a new format to the Mt. Pleasant, MI radio market. This paper discusses the choices made regarding station programming, the ultimate decision to go with an Adult Alternative format, and the ways in which student involvement was encouraged during the process.
|State||Published - Apr 13 2011|
|Event||Broadcast Education Association - Las Vegas, NV|
Duration: Apr 13 2011 → Apr 13 2011
|Conference||Broadcast Education Association|
|Period||04/13/11 → 04/13/11|