Risk considerations in the management of customer equity

Social Sciences

• Customer 100%
• Statistical Dispersion 60%
• Managers 20%
• Conceptualization 20%
• Understanding 20%
• Literature 20%
• Consumption 20%
• Finance 20%
• Probability 10%
• Expenditure 10%
• Marketing 10%
• Process 10%
• Support 10%
• Interaction 10%
• Measure 10%
• Purchase 10%
• Rivers 10%
• Investment 10%

Economics, Econometrics and Finance

• Customers 100%
• Customer Value 80%
• Enterprise 50%
• Cash Flow 30%
• Cost of Capital 20%
• Managers 20%
• Expenditure 10%
• Investment 10%
• Management 10%
• Return 10%

Computer Science

• Organizational Process 10%
• Conceptualisation 10%
• Future Cash Flow 10%
• Probability 10%
• Unpredictability 10%
• Unanticipated Variability 10%
• Potential Customer 10%
• Consumption Pattern 10%
• Customer Interaction 10%
• Cash Flow Stream 10%