Seven keys to better forecasting

Mark A. Moon, John T. Mentzer, Carlo D. Smith, Michael S. Garver

Research output: Contribution to journalArticlepeer-review

19 Scopus citations

Abstract

Excellence in sales forecasting can boost a firm's financial health and gratify customers and employees alike.

Original languageEnglish
Pages (from-to)44-52
Number of pages9
JournalBusiness Horizons
Volume41
Issue number5
DOIs
StatePublished - 1998

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