Seven keys to better forecasting

Mark A. Moon; John T. Mentzer; Carlo D. Smith; Michael S. Garver

doi:10.1016/S0007-6813(98)90077-5

Seven keys to better forecasting

Mark A. Moon, John T. Mentzer, Carlo D. Smith, Michael S. Garver

Marketing & Hospitality Services Administration

Research output: Contribution to journal › Article › peer-review

20 Scopus citations

Abstract

Excellence in sales forecasting can boost a firm's financial health and gratify customers and employees alike.

Original language	English
Pages (from-to)	44-52
Number of pages	9
Journal	Business Horizons
Volume	41
Issue number	5
DOIs	https://doi.org/10.1016/S0007-6813(98)90077-5
State	Published - 1998

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title = "Seven keys to better forecasting",

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JO - Business Horizons

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Seven keys to better forecasting

Abstract

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