Abstract
The use of Social Network Sites has seen tremendous growth in the past years and gained attention and interests from industries. However, with many types of SNS sites available, what factors impact people’s choice of SNS and their usage are
still not clear. This uncertainty could misguide
industries’ strategies in SNS and causes wastes and
failures in their SNS management. While the
extant literature finds factors that influence people’s usage of SNS, most of them only focus on one or two aspects. This research however
proposes a comprehensive research model that investigates three major categories of factors, namely personal, interpersonal, and cultural that
have impacts on both SNS choice and SNS usage
systematically. Seven propositions are given to delineate the relationships between these factors
and SNS choice and usage. This research sheds lights
on research of SNS and makes a good foundation for future empirical research in this regard.
Original language | English |
---|---|
Title of host publication | SNS CHOICE AND USAGE: A COMPREHENSIVE RESEARCH MODEL |
Publisher | Issues in Information Systems |
Pages | 95-101 |
Volume | 16 |
State | Published - Oct 10 2015 |