Social media and the global cio

Research output: Contribution to journalEditorial


The big 'a-ha' moment is when enterprises finally realize that their digital existences are being defined by the consumer world, not the reverse. It is hubris to think that an enterprise can 'use' social media for its advantage. Better to think how an enterprise is positioned in the modern world and hopes to share in the positive benefits that may result.

Original languageEnglish
Pages (from-to)1-4
Number of pages4
JournalJournal of Global Information Technology Management
Issue number1
StatePublished - 2012

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