Abstract
The big 'a-ha' moment is when enterprises finally realize that their digital existences are being defined by the consumer world, not the reverse. It is hubris to think that an enterprise can 'use' social media for its advantage. Better to think how an enterprise is positioned in the modern world and hopes to share in the positive benefits that may result.
| Original language | English |
|---|---|
| Pages (from-to) | 1-4 |
| Number of pages | 4 |
| Journal | Journal of Global Information Technology Management |
| Volume | 15 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2012 |