Social media and the global cio

    Research output: Contribution to journalEditorial


    The big 'a-ha' moment is when enterprises finally realize that their digital existences are being defined by the consumer world, not the reverse. It is hubris to think that an enterprise can 'use' social media for its advantage. Better to think how an enterprise is positioned in the modern world and hopes to share in the positive benefits that may result.

    Original languageEnglish
    Pages (from-to)1-4
    Number of pages4
    JournalJournal of Global Information Technology Management
    Issue number1
    StatePublished - 2012


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