#SocialChange & #SocialMedia: Examining undergraduate social communications while serving others.

This manuscript examines social media messages posted while students served on an Alternative Break. Content analysis was implemented to examine four years of public domain messaging (n=3,012). Data were collected from social media sites by searching for #hashtags provided to students, a common practice of university volunteer centers. Findings support the need for student training and guidelines from departments facilitating the experience to enhance message congruence.