Something of value: A value proposition exercise for the marketing classroom

Research output: Contribution to journal › Article › peer-review

Cite this

@article{44bada1909b348488924dc7b3a279e17,

title = "Something of value: A value proposition exercise for the marketing classroom",

author = "Alex Milovic and Rebecca Dingus",

year = "2019",

language = "English",

volume = "29",

pages = "119--124",

journal = "Marketing Education Review",

issn = "1052-8008",

publisher = "Marketing Education Review",

number = "2",

}