Original language | English |
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Pages | 321-332 |
Volume | 4 |
No | 4 |
Specialist publication | Journal of Restaurant and Food Service Marketing |
State | Published - 2001 |
Strategic Alliances: Economics of Dual Brand Franchising
Cathrine Simestad, Yae Sock Roh
Research output: Contribution to specialist publication › Book/Film/Article review