Strategic Alliances: Economics of Dual Brand Franchising

Cathrine Simestad, Yae Sock Roh

Research output: Contribution to specialist publication › Book/Film/Article review

Original language	English
Pages	321-332
Volume	4
No	4
Specialist publication	Journal of Restaurant and Food Service Marketing
State	Published - 2001

Cite this

@misc{13a42f88e76f481dbf8bc553354c41ea,

title = "Strategic Alliances: Economics of Dual Brand Franchising",

author = "Cathrine Simestad and Roh, {Yae Sock}",

year = "2001",

language = "English",

volume = "4",

pages = "321--332",

journal = "Journal of Restaurant and Food Service Marketing",

publisher = "Journal of Restaurant and Food Service Marketing",

}