Sub-franchising: A multi-unit alternative to traditional restaurant franchising

Yae Sock Roh, William P. Andrew

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

How does a franchise company expand rapidly? Sometimes you have to find a friend.

Original languageEnglish
Pages (from-to)4-45
Number of pages42
JournalCornell Hotel and Restaurant Administration Quarterly
Volume38
Issue number6
DOIs
StatePublished - Dec 1997

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