Sub-franchising: A multi-unit alternative to traditional restaurant franchising

Yae Sock Roh; William P. Andrew

doi:10.1177/001088049703800618

Sub-franchising: A multi-unit alternative to traditional restaurant franchising

Yae Sock Roh, William P. Andrew

Marketing & Hospitality Services Administration

Research output: Contribution to journal › Article › peer-review

Abstract

How does a franchise company expand rapidly? Sometimes you have to find a friend.

Original language	English
Pages (from-to)	4-45
Number of pages	42
Journal	Cornell Hotel and Restaurant Administration Quarterly
Volume	38
Issue number	6
DOIs	https://doi.org/10.1177/001088049703800618
State	Published - Dec 1997

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title = "Sub-franchising: A multi-unit alternative to traditional restaurant franchising",

abstract = "How does a franchise company expand rapidly? Sometimes you have to find a friend.",

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Sub-franchising: A multi-unit alternative to traditional restaurant franchising

Abstract

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