Sustainable Marketing Paradigm Shift

Steven Dahlquist, Crina Octavia Tarasi

Research output: Contribution to conferencePaperpeer-review


This article offers a new paradigm suggesting that in a sustainability-oriented market environment, producers and consumers share a responsibility (i.e., shared stewardship) for the products they produce/consume.
Original languageEnglish
StatePublished - Feb 2014
EventWinter Educators Conference 2014 -
Duration: Feb 1 2014Feb 28 2014


ConferenceWinter Educators Conference 2014


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