Textile testing and visual merchandising displays

Crystal Hutson, Usha Chowdhary

Research output: Contribution to journalArticlepeer-review

Abstract

This exploratory study established relationship between textile testing and visual merchandising. Fabric has been used as a creative medium in visual merchandising as back drop as well as actual apparel item. However, previous considerations included aesthetics, emotional appeal and technology. Leaders in the field did not consider role of textile attributes. Changes due to exposure to light or staining and wrinkling from touching can impact perception of the merchandise negatively. Standardized tests were used for three different fiber contents. Wrinkle recovery was found to be best for polyester and worst for cotton. Polyester used in the study had the best stain removal. This finding is inconsistent with the previous literature. However, it was harder to remove protein stains from polyester as opposed to cotton and poly/nylon blend. Study found varying stretching ability for warp and weft directions for different fiber contents. "This study is relevant because despite the move of visual merchandiser to the technology and virtual worlds, the functional aspects of fabric ("touchy feely") cannot be fully understood digitally." Cottons with wrinkle resistant finish can be made wrinkle free and light weight polyester may wrinkle more than cotton. The study can be extended to include other attributes such as fabric hand, drape, water repellency, and colorfastness. Testing could be extended to other fiber contents, finishes and closed versus open spaces.
Original languageEnglish
Pages (from-to)29-36
JournalJournal of Family and Consumer Sciences
Volume110
Issue number2
StatePublished - Jun 2018

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