The Base of the Pyramid (BoP) and International Business

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Nearly half of the world lives on less than $2,000 per year (about $5.50 per day). Yet the world’s poorest market segment collectively purchases about $6.5 trillion worth of goods and services annually. This large market, but low-income segment serves as a base tier of the global income pyramid. This essay introduces and connects the base of the pyramid with international business.
Original languageEnglish
VolumePathways to Research
StatePublished - 2022


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