The demographic threat to Detroit's automakers

Walter McManus; Richard Senter; Richard Curtin; Michael S. Garver

doi:10.1057/jt.2009.8

The demographic threat to Detroit's automakers

Walter McManus, Richard Senter, Richard Curtin, Michael S. Garver

Marketing & Hospitality Services Administration

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

The future of Detroit's automakers, even if they survive the current recession, looks grim. Cohort analysis of 24 years of US consumer household data suggests that the younger the head of the household, the more likely it is that the household automotive fleet includes foreign automakers vehicles. Furthermore, preferences for foreign vehicles increase slightly as heads of households age. A regression model confirms and extends this finding. The risk to Detroit automakers is that their US customer base is dying out.

Original language	English
Pages (from-to)	81-92
Number of pages	12
Journal	Journal of Targeting, Measurement and Analysis for Marketing
Volume	17
Issue number	2
DOIs	https://doi.org/10.1057/jt.2009.8
State	Published - Jun 2009

Keywords

Cohort analysis
Cohort effects
Detroit automakers
Life cycle effects
Market share

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The demographic threat to Detroit's automakers

Abstract

Keywords

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