The Effect of Generation Y Male Consumers' Body Satisfaction on Purchase Intentions toward Trendy Clothing Using the Theory of Reasoned Action (TRA)

Ruoh-Nan Yan; Jihyun Sung

The Effect of Generation Y Male Consumers' Body Satisfaction on Purchase Intentions toward Trendy Clothing Using the Theory of Reasoned Action (TRA)

Fashion, Interior Design & Merchandising

Research output: Contribution to conference › Poster › peer-review

Original language	English
State	Published - Nov 2016
Event	International Textile and Apparel Association - Vancouver, Canada Duration: Nov 1 2016 → Nov 30 2016

Other

Other	International Textile and Apparel Association
Period	11/1/16 → 11/30/16

Cite this

@conference{d139c754caad426ea4975818d70ef840,

title = "The Effect of Generation Y Male Consumers' Body Satisfaction on Purchase Intentions toward Trendy Clothing Using the Theory of Reasoned Action (TRA)",

author = "Ruoh-Nan Yan and Jihyun Sung",

year = "2016",

month = nov,

language = "English",

note = "null ; Conference date: 01-11-2016 Through 30-11-2016",

}

The Effect of Generation Y Male Consumers' Body Satisfaction on Purchase Intentions toward Trendy Clothing Using the Theory of Reasoned Action (TRA)

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