The Effect of Generation Y Male Consumers' Body Satisfaction on Purchase Intentions toward Trendy Clothing Using the Theory of Reasoned Action (TRA)

Ruoh-Nan Yan, Jihyun Sung

Research output: Contribution to conferencePosterpeer-review

Original languageEnglish
StatePublished - Nov 2016
EventInternational Textile and Apparel Association - Vancouver, Canada
Duration: Nov 1 2016Nov 30 2016

Other

OtherInternational Textile and Apparel Association
Period11/1/1611/30/16

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