The Effect of Generation Y Male Consumers' Body Satisfaction on Purchase Intentions toward Trendy Clothing Using the Theory of Reasoned Action (TRA)

Ruoh-Nan Yan, Jihyun Sung

Research output: Contribution to conference › Poster › peer-review

Fingerprint

Dive into the research topics of 'The Effect of Generation Y Male Consumers' Body Satisfaction on Purchase Intentions toward Trendy Clothing Using the Theory of Reasoned Action (TRA)'. Together they form a unique fingerprint.

Computer Science