The Effect of Information Organization and Decision Process on Decision Speed and Accuracy in a Purchase Task Context

Shuya Lu, Shih-Lun Tseng

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationThe Effect of Information Organization and Decision Process on Decision Speed and Accuracy in a Purchase Task Context
PublisherProceedings of the 2015 Academy of Marketing Science (AMS)
StatePublished - 2014

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