The effect of rhetorical headlines on ad effectiveness

Beini Hou, Bryan Gibson

Research output: Contribution to conferencePosterpeer-review

Original languageEnglish
StatePublished - May 2012
Event24th annual convention of the Association for Psychological Science - Chicago, IL
Duration: May 1 2012May 31 2012

Other

Other24th annual convention of the Association for Psychological Science
Period05/1/1205/31/12

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