The Effect of Satisfaction and Customer Characteristics On Customer’s Cash Flow Variability

Ruth N Bolton; Crina Octavia Tarasi

The Effect of Satisfaction and Customer Characteristics On Customer’s Cash Flow Variability

Marketing & Hospitality Services Administration

Research output: Contribution to conference › Poster › peer-review

Abstract

This research proposes risk as a new customer segmentation variable. We show that customer risk diminishes with increased satisfaction, but increases with enrollment in loyalty programs.

Original language	English
State	Published - Feb 2010
Event	American Marketing Association - Winter 2010 - New Orleans Duration: Feb 1 2010 → Feb 28 2010

Conference

Conference	American Marketing Association - Winter 2010
Period	02/1/10 → 02/28/10

Cite this

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title = "The Effect of Satisfaction and Customer Characteristics On Customer{\textquoteright}s Cash Flow Variability",

abstract = "This research proposes risk as a new customer segmentation variable. We show that customer risk diminishes with increased satisfaction, but increases with enrollment in loyalty programs.",

author = "Bolton, {Ruth N} and Tarasi, {Crina Octavia}",

year = "2010",

month = feb,

language = "English",

note = "American Marketing Association - Winter 2010 ; Conference date: 01-02-2010 Through 28-02-2010",

}

TY - CONF

T1 - The Effect of Satisfaction and Customer Characteristics On Customer’s Cash Flow Variability

AU - Bolton, Ruth N

AU - Tarasi, Crina Octavia

PY - 2010/2

Y1 - 2010/2

N2 - This research proposes risk as a new customer segmentation variable. We show that customer risk diminishes with increased satisfaction, but increases with enrollment in loyalty programs.

AB - This research proposes risk as a new customer segmentation variable. We show that customer risk diminishes with increased satisfaction, but increases with enrollment in loyalty programs.

M3 - Poster

T2 - American Marketing Association - Winter 2010

Y2 - 1 February 2010 through 28 February 2010

ER -

The Effect of Satisfaction and Customer Characteristics On Customer’s Cash Flow Variability

Abstract

Conference

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