The Effects of Augmented Reality Modality and User-Product Interaction Design on Consumers’ Product Evaluation: A Cognitive-Experiential Self-Theory Perspective

Wi-Suk Kwon, Jihyun Sung

Research output: Contribution to conferencePosterpeer-review

Original languageEnglish
StatePublished - 2022
EventInternational Textile and Apparel Association -
Duration: Jan 1 2022Dec 31 2022

Other

OtherInternational Textile and Apparel Association
Period01/1/2212/31/22

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