The effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator

Moonhee Cho; Jinhee Lee

The effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator

Research output: Contribution to conference › Paper › peer-review

Original language	English
State	Published - Aug 7 2019
Event	Association for Education in Journalism and Mass Communication - Duration: Aug 7 2019 → Aug 7 2019

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Other	Association for Education in Journalism and Mass Communication
Period	08/7/19 → 08/7/19

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@conference{c140e5de12ad441f9bdde05b11afc39c,

title = "The effects of message framing and image valence on consumers{\textquoteright} responses to green advertising: Focus on issue involvement as a moderator",

author = "Moonhee Cho and Jinhee Lee",

year = "2019",

month = aug,

day = "7",

language = "English",

note = "null ; Conference date: 07-08-2019 Through 07-08-2019",

}

The effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator

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Cite this