The Effects of Negative Online Reviews on Consumer Perception, Attitude and Purchase Intention: Experimental Investigation of the Amount, Quality, and Presentation Order of eWOM.

H.L. Liao, Zhenyu Huang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1-21
JournalACM Trans. Asian Low-Resour. Lang. Inf. Process
Volume20
Issue number3
StatePublished - 2021

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