The Effects of Negative Online Reviews on Consumer Perception, Attitude and Purchase Intention: Experimental Investigation of the Amount, Quality, and Presentation Order of eWOM.

H.L. Liao; Zhenyu Huang

The Effects of Negative Online Reviews on Consumer Perception, Attitude and Purchase Intention: Experimental Investigation of the Amount, Quality, and Presentation Order of eWOM.

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Original language	English
Pages (from-to)	1-21
Journal	ACM Trans. Asian Low-Resour. Lang. Inf. Process
Volume	20
Issue number	3
State	Published - 2021

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title = "The Effects of Negative Online Reviews on Consumer Perception, Attitude and Purchase Intention: Experimental Investigation of the Amount, Quality, and Presentation Order of eWOM.",

author = "H.L. Liao and Zhenyu Huang",

year = "2021",

language = "English",

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T1 - The Effects of Negative Online Reviews on Consumer Perception, Attitude and Purchase Intention: Experimental Investigation of the Amount, Quality, and Presentation Order of eWOM.

AU - Liao, H.L.

AU - Huang, Zhenyu

PY - 2021

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UR - https://dl.acm.org/doi/10.1145/3426883?fbclid=IwAR3dfty3oHS6UYJON-Pg7YW4E-95ZwdX5JkLBdvr3rTECotFy9E0AYvUAKY

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JO - ACM Trans. Asian Low-Resour. Lang. Inf. Process

JF - ACM Trans. Asian Low-Resour. Lang. Inf. Process

IS - 3

ER -

The Effects of Negative Online Reviews on Consumer Perception, Attitude and Purchase Intention: Experimental Investigation of the Amount, Quality, and Presentation Order of eWOM.

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