The Iceberg Model of Website Usability

James J Cappel, Zhenyu Huang

Research output: Contribution to conferencePaperpeer-review


This paper proposes a model of website usability as a guide for IS educators, researchers, and practitioners in thinking about website usability and promoting better usability practices.
Original languageEnglish
StatePublished - Oct 9 2015
Event55th Annual IACIS Conference - Clearwater Beach, Florida
Duration: Oct 9 2015Oct 9 2015


Conference55th Annual IACIS Conference


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