The Impact of Binge-Watching on Parasocial Relationships with Television Characters

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Binge-watching has become an accepted and frequently utilized television viewing pattern in the age of streaming media. This study looks at the relationship between binge viewing and parasocial relationships with television characters. A survey of 612 (N=612)respondents measured frequency and duration of binge-watching behaviors, as well as intensityof parasocial relationships with self-reported favorite characters. Both frequency and duration of viewing were found to impact strength of PSR with a fictional character. Frequent binge-watchers were found to report stronger parasocial relationships than non-bingers, including higher levels of identification, interest, group identification, and faith in the character’s problem-solving abilities. Viewers who binge-watched four or more episodes of the same program back-to-back in a single viewing session were also found to have higher levels of identification,interest, and group identification than those who watched fewer episodes in a “binge.” Gender agreement and age of viewer also impacted PSR intensity.
Original languageEnglish
StatePublished - Apr 2022
Event2022 Broadcast Education Association Convention - Las Vegas, NV
Duration: Apr 1 2022Apr 30 2022


Conference2022 Broadcast Education Association Convention


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