The impact of video coverage on Football Bowl Subdivision attendance

Gregory A. Falls, Paul A. Natke

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


Panel data of 2,243 regular season games for Football Bowl Subdivision teams during 2007-09 are used to examine the relationship between the extent of video coverage and stadium utilization. Results suggest that an advertising effect overwhelms a substitution effect generated by video coverage. After controlling for other variables, national video coverage has a significant and large positive impact on attendance as a percentage of stadium capacity, but the magnitude of this effect decreases as temperatures rise. Local coverage has a small positive impact only when a temperature-coverage interaction variable is not included. Regional coverage has no impact on capacity utilization.

Original languageEnglish
Pages (from-to)299-320
Number of pages22
JournalInternational Journal of Sport Finance
Issue number4
StatePublished - Nov 2017


  • College football
  • Game-day attendance
  • Stadium utilization
  • Video coverage


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