Abstract
Panel data of 2,243 regular season games for Football Bowl Subdivision teams during 2007-09 are used to examine the relationship between the extent of video coverage and stadium utilization. Results suggest that an advertising effect overwhelms a substitution effect generated by video coverage. After controlling for other variables, national video coverage has a significant and large positive impact on attendance as a percentage of stadium capacity, but the magnitude of this effect decreases as temperatures rise. Local coverage has a small positive impact only when a temperature-coverage interaction variable is not included. Regional coverage has no impact on capacity utilization.
| Original language | English |
|---|---|
| Pages (from-to) | 299-320 |
| Number of pages | 22 |
| Journal | International Journal of Sport Finance |
| Volume | 12 |
| Issue number | 4 |
| State | Published - Nov 2017 |
Keywords
- College football
- Game-day attendance
- Stadium utilization
- Video coverage