The (in)congruency effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator.

Moonhee Cho; Jinhee Lee

The (in)congruency effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator.

Journalism

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Marketing Communication
State	Published - Mar 26 2021

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@article{c95ec9093c6343ecb7b7b3f21b2cf959,

title = "The (in)congruency effects of message framing and image valence on consumers{\textquoteright} responses to green advertising: Focus on issue involvement as a moderator.",

author = "Moonhee Cho and Jinhee Lee",

year = "2021",

month = mar,

day = "26",

language = "English",

journal = "Journal of Marketing Communication",

publisher = "Journal of Marketing Communication",

}

The (in)congruency effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator.

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Cite this