The influence of staffing and scheduling factors on the recruiting effectiveness of the marketing principles course

Richard L. Divine; J. Holton Wilson

doi:10.1177/027347539802000305

The influence of staffing and scheduling factors on the recruiting effectiveness of the marketing principles course

Richard L. Divine, J. Holton Wilson

Marketing & Hospitality Services Administration

Research output: Contribution to journal › Article › peer-review

Abstract

This study examined the impact of scheduling and staffing decisions on the recruiting effectiveness of different sections of marketing principles. Results of a path analysis indicate that recruiting effectiveness is directly affected by course evaluations and time format and indirectly affected by the instructor's education level and the class size.

Original language	English
Pages (from-to)	219-225
Number of pages	7
Journal	Journal of Marketing Education
Volume	20
Issue number	3
DOIs	https://doi.org/10.1177/027347539802000305
State	Published - 1998

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abstract = "This study examined the impact of scheduling and staffing decisions on the recruiting effectiveness of different sections of marketing principles. Results of a path analysis indicate that recruiting effectiveness is directly affected by course evaluations and time format and indirectly affected by the instructor's education level and the class size.",

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The influence of staffing and scheduling factors on the recruiting effectiveness of the marketing principles course

Abstract

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