The Journal of Marketing Education: Past, Present, and Future

Deborah M. Gray, James W. Peltier, John A. Schibrowsky

Research output: Contribution to journalReview articlepeer-review

57 Scopus citations


The Journal of Marketing Education (JME) was launched almost 35 years ago. In this invited article, we review JME's long and distinguished history. For historical perspective, we will lean heavily on the words of JME editors (including special issue editors); this focus adds context for the past and helps project the future. As a descriptive tool, we highlight key trends as they emerged over the years, and we offer a categorization rubric for simplifying cross-era comparisons. We also spotlight the most active authors over the years, note JME outstanding articles of the year, and highlight the most frequently cited articles. In presenting this historical review, we first discuss the methodology used for creating categorical areas and then present the findings for each of the four eras. We then provide an overview of each area and cross-era trend assessment. And finally, we conclude with future research directions.

Original languageEnglish
Pages (from-to)217-237
Number of pages21
JournalJournal of Marketing Education
Issue number3
StatePublished - Dec 2012


  • course content
  • education administration issues
  • ethics
  • experiential learning techniques
  • learning approaches and issues
  • marketing careers/advising
  • marketing education issues
  • methodology
  • principles of marketing
  • skills/traits development in marketing education
  • technology in classroom


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