@inproceedings{a448910dbbfe47e2ad3810bbccf98d03,
title = "The Relationship Between Crowdsourcing and Consumer Power",
abstract = "This research investigates consumer power in the context of crowdsourcing. In a series of studies, this research explores differences in consumer perceptions of power based on whether they participate in idea crowdsourcing (in which consumers submit ideas for new offerings) or in crowd voting (in which consumers are invited to vote for various options for new offerings). This research also manipulates whether the crowdsourced ideas or votes were accepted or rejected by the firm, and provides an investigation of consumer perceptions of power. Implications for marketers in terms of optimizing the management of a crowdsourcing initiative are discussed.",
author = "Matthew Wilson and Obinna Obilo and Karen Robson",
note = "Publisher Copyright: {\textcopyright} 2022 IEEE Computer Society. All rights reserved.; 55th Annual Hawaii International Conference on System Sciences, HICSS 2022 ; Conference date: 03-01-2022 Through 07-01-2022",
year = "2022",
language = "English",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
publisher = "IEEE Computer Society",
pages = "5599--5606",
editor = "Bui, {Tung X.}",
booktitle = "Proceedings of the 55th Annual Hawaii International Conference on System Sciences, HICSS 2022",
}